Watches Tell More Than Time: Product Design, Information, and the Quest for Elegance
| Author | : | |
| Rating | : | 4.82 (978 Votes) |
| Asin | : | 0071362436 |
| Format Type | : | paperback |
| Number of Pages | : | 336 Pages |
| Publish Date | : | 2013-09-01 |
| Language | : | English |
DESCRIPTION:
Tomorrow it's design." --Robert Hayes, Harvard Business School" . Today it's quality. "I hope people are starting to see design is making a difference." --Steve Jobs on the iMac "Fifteen years ago, companies competed on price
Del lectures often and widely around the world, most recently this summer as an invited guest for DaimlerChrysler AG's research and development group, at the University of Sunderland in England, and at the ISATA Conference on Automotive Technology in Vienna. He teaches each summer at the University of Michigan's Human Factors Engineering Conference and chairs product design sessions at the Silicon Valley Ergo
A lively and accessible exploration of the fascinating world of product design, written by an internationally acknowledged master, Watches Tell More Than Time will appeal to managers and executives, marketing professionals, and design junkies interested in the subject.. From Audis to iMacs, Beetles to palm-tops, the design secrets behind some of the biggest business success stories of all times"Del Coates has written a definitive playbook for product managers on how to cultivate winning design leadership strategies."Betty Baugh, President of the Industrial Designers Society of AmericaIn Watches Tell More Than Time, awardwinning designer and mentor Del Coates explains the importance of product design for businesspeople and other nondesigners. From an explanation of the physiology of our responses to product design, to secrets of achieving harmony and elegance, to the impact of computer-assisted modeling on modern design, Coates covers the topic from every angle, using real-life product design case studies to illustrate his points
Lars Jensen said Excellent content that needs some condensing. "Watches Tell More than Time" is about how industrial designers influence the emotional responses that their products create. (Note: it's primarily concerned with physical objects, as opposed to computer software, which gets a lot of design press these days).It explains these responses in terms of evolutionary psychology. And, in what I consider to be the reas. "Watches Tell More Than Time" is outstanding This book is very rare in that it presents a theory of aesthetics and applies it to product design and marketing (in the sense that it explains why and how designs "work" with customers).The central thesis - that products communicate directly with the heart and soul of consumers - is merely the starting point. How products communicate is related to well-docume. What it takes to have a Wow product! You will learn how humans react to a product - particularly great ones. I appreciate that the author has given me a new way to look at products and the effect of their designs.The author describes from a neurological and pyschological point of view how you react to a new product the instant you see it. I am talking micro-seconds here. Then, he discusses how yo