Tourism Research (Wiley Australia Tourism Series)
| Author | : | |
| Rating | : | 4.55 (773 Votes) |
| Asin | : | 1742164609 |
| Format Type | : | paperback |
| Number of Pages | : | 470 Pages |
| Publish Date | : | 2013-03-11 |
| Language | : | English |
DESCRIPTION:
brand new book It is a brand new book with good price and delivered on time!! I like it.. "Five Stars" according to Scott R. Wagner. This was for my niece who is studying hospitality in college.
It also considers indigenous and cross-cultural methodologies. Tourism Research, second edition, introduces the concept of qualitative, quantitative and mixed methods research methodologies associated with tourism. . The relationship of tourism research, its underpinnings, sources and methods, with the implications for tourism development, planning and management are clearly established and discussed. Major aims of this new edition are to encourage students to think about the importance of research in tourism appreciating the role that it plays in the tourism industry as well as to familiarise students with the wide diversity of research strategies available to them. The role of researchers as professionals, as well as usage and impacts of research are incorporated throughout the text to ensure students appreciate the diversity of research in the tourism industry as well as the consequences of research decision-making processes. The text is focused on the tourism sector rather than the leisure and recreation sector. IJTR will continue to add a vibrant and exciting channel for those interested in tourism and hospitality research developments. This revised edition continues to provide a balanced discussion between qualitative and quantitative methodologies and their associate
The professional role, usage and impacts of research are incorporated throughout the text to ensure students appreciate the diversity of research in the tourism industry.FEATURESAn updated and balanced discussion between qualitative and quantitativemethodologies and their associated theoretical underpinningsConsideration of Indigenous and cross-cultural methodologiesA step-by-step approach to conducting researchCase studies that illustrate the procedures of research preparation, executionand reporting‘Industry Insights' in all chapters that illustrate the re