How To Write An Inspired Creative Brief: 2nd edition
| Author | : | |
| Rating | : | 4.91 (885 Votes) |
| Asin | : | 0692425764 |
| Format Type | : | paperback |
| Number of Pages | : | 146 Pages |
| Publish Date | : | 2014-06-13 |
| Language | : | English |
DESCRIPTION:
A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies.
Overall it gives great detail and it's awesome for people new to writing I would give the book 5 stars but I felt something was missing after finishing it. It definitley helped a ton and I would reccomend getting it if you are just getting in to advertising. If you are already in the field you probably don't need this book unless your business isn't doing well then maybe you should read it. Ov. Four Stars Theodore M. Davis Good resource for students learning campaign strategy and how to apply their insights to drafting a creative brief.. "Five Stars" according to Mary. 1