RETAIL TRUTHS - THE UNCONVENTIONAL WISDOM OF RETAILING
| Author | : | |
| Rating | : | 4.33 (851 Votes) |
| Asin | : | 0983979073 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2014-08-18 |
| Language | : | English |
DESCRIPTION:
"Retail Truths should become a dog-eared companion to anyone who hopes to succeed in retail. This is a book you'll be reading and adapting to your business for years."-Music Inc Magazine. It's packed with honest, straight-up assessments of successful retailing--from selling to profits, from hiring and training to operating multiple stores
Very accurate for any hands on retailer Great read. You call tell the author has real world experience. A good resource for anyone looking to move up. A how to suceed in retail merchandising and sales management! A must read for every retail business executive!. D R said Good Business Advice and Common Sense Strategies for Leading a Better Life. After reading Chip Averwater's "RETAIL TRUTHS" one is ready for Book Two. It's that good.This is an absolute must read for Retailers and Consumers alike. It has insight, practical methods for good business, and everyday common sense strategies for leading a better life. Here are some of the highlights and a few Key Points to Ponder.* It's not whether we can do it; it's whether we can do it best.* A good retailer is a compulsive improver.* Just because people don't complain doesn't mean they're happy.* How the seller comes out is not a consideration in the buyer's decision.* Where mistakes are frequent, processe
427 lessons retailers learn the hard way. "A compendium of street-smart retailing insights and acumen."No academic theory--just hard-nosed realities shrewd retailers discover through experience and use to build profitable stores. instead of banal generalities, he offers specific and detailed suggestions that will resonate with anyone who has spent time in the industry.Averwater provides an exhaustive list of the critical details that separate stellar performers from the casualties, and his insights are invariably on the mark. On the need for fiscal prudence, he writes, "A store needs profits, not so the owners or investors can winter in the Caribbean but to grow inventories, expand locations, add personnel, or upgrade systems." Are bigger stores better? He observes, "An abundance of space indulges our tendencies to disorganization. Retail truths like:*Wholesale is