Designing Business: Multiple Media, Multiple Disciplines
| Author | : | |
| Rating | : | 4.73 (893 Votes) |
| Asin | : | 1568302827 |
| Format Type | : | paperback |
| Number of Pages | : | 245 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
The design and business communities are presented with ways of thinking about how the right technological design can be a strategic business advantage.. This text and CD-ROM aim to improve the design and organization of computers, the Internet and hybrid media which are used in business
A disorganized ramble with surprisingly little substance Clement Mok's Designing Business is a very loosely organized discussion of identity design (business logos, Web-site banners, and the like), information design, and interactivity (user interface) design, along with introductory chapters on the emerging digital world and how businesses will n. "See Dick run. See Jane dissect abstract concepts." according to A Customer. Each chapter starts out simple, then suddenly shoots off into the ether. The book addresses some very broad and abstract concepts, often before you realize it has moved beyond the basics. Occasionally, you get lost. Often, you wish for more. Always, you are kept interested. It is not, howeve. "Buying it for a second time!" according to A Customer. This book is an exhilarating view of where we might be (or are) headed in the far-reaching realms of design.Mok touches on "traditional" 2-D and Buying it for a second time! This book is an exhilarating view of where we might be (or are) headed in the far-reaching realms of design.Mok touches on "traditional" 2-D and 3-D structures, objects, products, print, and information design - as well as the information age equivalents of these - but it is mainly a very gr. -D structures, objects, products, print, and information design - as well as the information age equivalents of these - but it is mainly a very gr
Lavishly illustrated with superb examples Multimedia design, and has great analyses of where current and future industries lie in the so-called process of convergence. Everyone using the Internet, multimedia, or visual tools in business stands to learn a tremendous amount from this elegantly designed book. Very Highest Recommendation . The author, Clement Mok, is one of the leading practitioners of what I would call "informational design", a hybrid of industrial design, advertising, and psychology. This book is as sprawling, innovative, elegant, difficult to encapsulate, and even thrilling as the new age of computing in business it describes